It's because I'm very much into the gym, having the life style of being disciplined and trying be 1% better then the day before, I believe if you follow that you're guaranteed to eventually prevail in any of your personal dreams in life.
Why Eat, Sleep, Grind, Repeat as your slogon?
I hope when you wear the hoodie, it gives you that extra bit of belief in yourself; motivation to go that extra mile in life. Everybody has it in them you just have to search and fight for it.